Print Marketing: What Was Once Old is Now New Again

Are Printed Products Becoming Non-traditional? Recently, a prospective client said they wanted to get customers’ attention through non-traditional marketing using printed products. Who knew that in 2016, the printed word would be considered “non-traditional?” Non-traditional? We’re saying this about a medium that was developed back in the 1400’s by Johannes Gutenberg! While Webster’s (of dictionary     Read more →

Are the Hidden Costs of Colour Default Solutions Costing You Money?

Cutting Costs by Breaking Colour Convention for Better Workflow New research from leading digital print software provider PrintFactory of GMG Americas, has shown that the current widespread reliance on default solutions could be costing large-format operations thousands of dollars in avoidable wasted time, ink and media every year. PrintFactory’s new guide to Breaking Color Convention for     Read more →

National Retail Federation Show Coming January 2019!

Visit Brant InStore’s Booth #433 at the upcoming National Retail Federation show! With the Big Show in New York, attendees are surrounded by the future of retail. Brant InStore represents the cutting edge of print and display materials, and how easy it is for your business to make extraordinary impressions on the retail floor. January     Read more →

What Your Brand Colours Say to Your Customers

From Puce to Cerulean – Brand Colours are Sending Your Message Do you ever wonder why so many fast food restaurants use red in their logos? Or why so many hospitals and healthcare organizations use the colour blue in their logos? This phenomenon is hardly random. Psychologists have spent years studying colours’ effect on human     Read more →

Attract Top Talent to Your Organization

Remaining Competitive in Business by Attracting the Best Talent Make no mistake about it: one of the biggest keys that you have regarding remaining competitive in a crowded marketplace isn’t the work that you’re doing, per say. It’s the people who are doing the work in the first place. By attracting top tier talent to     Read more →

Make Sure Your Employees Actually Like Each Other

The Importance of Making Sure That Your Employees Get Along Make no mistake about it: a business is more important than any one person. A successful business is truly the sum of its parts. It’s a collection of people all working together to form a cohesive whole, helping the business as an entity move forward     Read more →

Is Your Business Headed in the Right Direction for 2018?

Keeping Your Business On Target The new year is a time of many things. People look at it as a way to get a “fresh start” in their personal lives and work towards the goals they may have lost sight of in the previous year. The same concept can hold true for the world of     Read more →

How People Choose Products Based on Packaging

Judging a Book by its’ Cover Kids and cats seem to have this well figured out. We’ve all seen or experienced first-hand the joy that kids and cats take in taking an “ordinary box” and making that product packaging into the most exciting plaything of all time. What they are instinctively telling us, without truly     Read more →

Print Marketing: What Was Once Old is Now New Again brantinstore.com/pri…

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