SGIA’s Women in Print Alliance Now Operating as Advisory Council

This article, which appeared on the SGIA website, reports on a new council of 17 printing industry leaders overseeing initiatives supporting female peers: Fairfax, Virginia — The Specialty Graphic Imaging Association’s (SGIA) Women in Print Alliance is now an official advisory council with 17 female leaders representing different facets of the printing industry. Since 2016, the     Read more →

A Personal Touch Makes a Difference

Business Wants You – to Be You Marketing is becoming increasingly personalized with the technology available to create templates for customization. More companies are looking for ways to personalize schwag, brochures, and online communications. It’s easy to understand why customers love personalization because it means that they are getting noticed, and they can see their     Read more →

Tips for Getting Maximum Mileage Out of Your Marketing Content

Does Effective Marketing Have to be the Long Road? Too many marketers look at the content they’re creating as “one and done.” You spend a huge amount of money designing the right print mailer, send it to all of the relevant people on your list, and then never think about it again, right? Wrong. The     Read more →

Join Us at NRF 2019 this Month!

For movers, shakers and all kinds of makers. This January 13-15, NRF welcomes members of the media to NRF 2019 Retail’s BIG Show – a community filled with a global audience and exhibitor base that could only come from NRF. This is the event for movers and shakers, and all kind of makers. Where different voices     Read more →

Social Media Has Changed Everything

How Social Media has Changed Everything in Terms of Customer Engagement Customer engagement has always been one of the primary contributing factors when it comes to strengthening a brand or growing a business, but this is especially true in an era where social media rules the day. The conversation between a business and its customers     Read more →

Print Marketing: What Was Once Old is Now New Again

Are Printed Products Becoming Non-traditional? Recently, a prospective client said they wanted to get customers’ attention through non-traditional marketing using printed products. Who knew that in 2016, the printed word would be considered “non-traditional?” Non-traditional? We’re saying this about a medium that was developed back in the 1400’s by Johannes Gutenberg! While Webster’s (of dictionary     Read more →

Are the Hidden Costs of Colour Default Solutions Costing You Money?

Cutting Costs by Breaking Colour Convention for Better Workflow New research from leading digital print software provider PrintFactory of GMG Americas, has shown that the current widespread reliance on default solutions could be costing large-format operations thousands of dollars in avoidable wasted time, ink and media every year. PrintFactory’s new guide to Breaking Color Convention for     Read more →

National Retail Federation Show Coming January 2019!

Visit Brant InStore’s Booth #433 at the upcoming National Retail Federation show! With the Big Show in New York, attendees are surrounded by the future of retail. Brant InStore represents the cutting edge of print and display materials, and how easy it is for your business to make extraordinary impressions on the retail floor. January     Read more →

This article, which appeared on the SGIA website, reports on a new council of 17 printing industry leaders overseeing initiatives supporting female peers: Fairfax, Virginia — The... brantinstore.com/sgi…

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