Marketing With A Little Friendly Competition

Letting Your Customers Be Winners Sometimes it takes a little friendly competition to get your customers engaged. That’s why it’s so common to see freebies, giveaways, and contests posted online and in retail stores. The trick, of course, is finding a contest that your customers are interested in winning. You know your customers best. Selecting     Read more →

What Companies Like Google Are Focusing on Next

The Future of Search Rankings A few years ago, Google made a series of regular updates to its search algorithm to determine exactly how sites appear in a results page for a particular string. Gone are the days where the site with the highest volume of relevant keywords “won.” Panda penalized spam-filled sites that offered     Read more →

Using Customer Data to Create a More Powerful Customer Experience

New Marketing Tactics for Hitting a Moving Target Make no mistake: the data revolution is upon us and has, perhaps, affected no industry more than the wonderful world of marketing. Your average marketer now has access to huge volumes of information about who their customers are, how they’re behaving, what their thoughts are on certain     Read more →

Tips for Nurturing Existing Sales Leads

While bringing new leads into your business is always important, sometimes it’s not the “be all, end all” solution to your bottom line. Remember that according to most statistics, an incredible 90% of new prospects are merely in the “browsing” stage of their relationship with your company – meaning that they’re not quite ready to     Read more →

Trends Affecting Small Businesses This Year

Business owners tend to spend a lot of time searching the magic oracle (a.k.a. the internet) for answers to business growth questions. How do I get new customers? How do I get existing customers to come back? Why doesn’t my cat like me? Ok, maybe business owners don’t have issues with their cats, though the     Read more →

Crafting Your Brand to Communicate Your Unique Sales Proposition

Simply being the best is no longer the key to improving your bottom line. Not only is it a somewhat nebulous concept that isn’t easily quantifiable, it’s become more the status quo than anything else. Everyone selling something claims to be the best. Have you ever seen someone claim to be “second-best” in their marketing?     Read more →

Staying Productive, Even When It Seems Impossible

From a certain perspective, employees have it relatively easy. They don’t have a choice regarding what type of work they’re doing or when they’re doing it. Productivity is dictated not only by the company they work for but by the people they answer to. If they don’t have a spark of creative inspiration on their     Read more →

SGIA’s Women in Print Alliance Now Operating as Advisory Council

This article, which appeared on the SGIA website, reports on a new council of 17 printing industry leaders overseeing initiatives supporting female peers: Fairfax, Virginia — The Specialty Graphic Imaging Association’s (SGIA) Women in Print Alliance is now an official advisory council with 17 female leaders representing different facets of the printing industry. Since 2016, the     Read more →

Marketing With A Little Friendly Competition brantinstore.com/mar…

About 4 days ago