Launched in 1990 by Richard E. George, Ulta Beauty was destined to become a staple in the fabric of American beauty supply stores. Opened originally with the idea of offering both high-end and affordable beauty products under one roof, Ulta Beauty is now a refined haven for people who love cosmetics, skincare, and haircare products.
The challenge has been how to combine the intrinsic beauty products and services, with stunningly attractive displays that keep customers coming back.
Ulta Beauty paired with Brant InStore to take their marketing campaigns to the next level. Most notably, Brant InStore works with Ulta Beauty to create beautiful, and meaningful window displays and advertising solutions in some of their biggest, most popular retail shopping centers.
This long-term relationship between businesses has resulted in some great high-impact marketing campaigns, such as at the 2018 GlobalShop trade show. At this event, Ulta Beauty and Brant InStore paired up to create a state-of-the-art window display advertising in Ulta Beauty’s Chicago store on Michigan Avenue. The window display was part of the Windows of the Magnificent Mile promotion and garnered significant press coverage for it’s theme of how women view beauty today.
"Ulta Beauty and Brant lnStore have been working together for over 20 years… They are always willing to help us with any project or any idea that we can throw at them."
- Jeff Sciurba - Ulta Beauty Senior Manager, Visual Marketing
Since their origins, Ulta Beauty has been at the top of their game in terms of services offered, and the way that those services are marketed. Celebrating a partnership that spans more than 20 years, Ulta Beauty continues to benefit from Brant InStore's commitment in continually leveraging the latest cutting-edge print technologies such as the X3, With a beautifully crafted eye on the future, it is safe to say that the marketing at Ulta Beauty will always remain fresh and innovative.