Ulta Beauty: An Attractive Case Study

2019-10-04T12:12:37-04:00

The Alluring ChallengeLaunched in 1990 by Richard E. George, Ulta Beauty was destined to become a staple in the fabric of American beauty supply stores. Opened originally with the idea of offering both high-end and affordable beauty products under one roof, Ulta Beauty is now a refined haven for people who love cosmetics, skincare, and [...]