When you integrate creativity into the buying process, this can lead to amazing business opportunities. Incorporating creativity into the buying process means human experience should play a core role. Businesses prefer to partner with businesses they can relate to; ones they have a common goal with. This is why the human experience should always be [...]
What Traits Make The Longest Lasting Brands "Sticky"? In the world of business, there is perhaps no commodity more precious than longevity. Getting a brand up and off the ground is one thing - keeping it around for the long-term is something else entirely. Creating longevity will rely in large part on your marketing, although [...]
How the Quality of Paper and Finish Affects Your Efforts - and What You Need to Know! A lot has been written about the effectiveness of print marketing versus digital marketing - so much so, that we're not going to get into it here. It's safe to say that both have their fair share of [...]
Want to Maximize the Effectiveness of Your Products in Print? Know These Differences: We live in an exciting time for business. We’ve never had so many different types of commercial printing techniques available to us. It’s enabled us to take our advertising efforts to the next level. It’s also made the process of choosing the [...]
If Accelerated Growth is Critical to Your Business, You Need the Right Fuel In business, as in life, timing counts. It's not always the business that has the best product that wins out in the end. You could have the best product idea on the market. It won't mean a thing if another company gets [...]
What Exactly Defines a Consumer Packaged Good? There are certain terms that you’re bound to hear being thrown around when you delve into advertising jargon. This happens in every specialized sector of business. One of the most common of these terms is CPG or Consumer Packaged Goods. Let’s look at what a CPG is and [...]
Which Printing Method is the Right Choice for Your Project? You may think that there's no difference between offset and digital printing in terms of quality, but there is a difference between the two. Both have advantages, and yet knowing which one is better for your print project can save you time, money, and result [...]
Are You Using POP Innovation? The world of business is always evolving, so businesses have to be innovative enough to stay ahead of their competition. The primary method of attracting customers is through marketing. Although outdoor marketing is most common, we also have marketing at the point of purchase. This requires the use of media [...]
With Brant InStore Creative Displays, Your Competition Doesn't Stand a Chance A lot goes into attracting and retaining customers in a business. A significant portion of this is the effort to make the buying process at a retail store convenient for the buyer. Product displays are the ultimate deciding factor when it comes to this. [...]
Make Sure Your In-Store Marketing Collateral is as Unique as Your Customers In 2017, a record 7,000 retailers closed shop in the United States. In 2018, this number stood at just over 5,000. In 2019, this number is expected to grow and surpass last year’s mark. This threat of closure brings to the fore the [...]
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