Color Psychology In Marketing: The Complete Guide
Here is a great and interesting article about Color Psychology in Marketing
Color is a cue that gets your audience to see what you want them to see, feel what you want them to feel, and to do what you want them to do. How you use color also affects the usability of your content–whether they can read it or not.
Understanding how color works isn’t just for artists dipping their hands into paint and pigments all day long. Anyone using content marketing needs to understand the basics of Color Theory because you are using color in your content.
Color can change your message. Choose poor color choices, and your great content and your amazing call to action (CTA) are ignored. Even NASA is concerned about color, enough so that they’ve made online tools to help us pick optimal color combinations!
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