From Small Monitors to Large Format Prints: How to Make Sure Your Marketing Look Great!


In today’s fast paced world of business, we know that marketing is the key to driving up sales. Unfortunately, many of us still make the mistake of assuming that effective marketing simply involves uploading a picture and clicking on the “Print” button. You might toil away in front your screen for countless hours trying to develop a large-scale menu for your restaurant, or a sign for your next trade convention, only to find that the images are choppy and pixelated, or the alignment wasn’t correct. This can not only take an inordinate amount of time, but can even hurt your business prospects.


Here are some things to consider when designing for large format print:


Understanding Megapixels

The biggest mistake that many make in print marketing is assuming that images will look as crisp and clear on a large format print as they do on the computer screen. However, the only way to achieve this is by knowing exactly how many pixels are being printed and working with images that have a high enough resolution to be printed into large formats. Most consumer-grade cameras generally allow for users to produce images that are ideal for personal photo albums and social media platforms, but not so much for commercial use.


Calculating Pixels

For example, let’s assume that you want to print a photo taken by 8-megapixel camera, which will produce an image with a resolution of 3266 x 2450 pixels (If you multiply 3266 by 2450, you get about 8 million, which is 8 megapixels). That sounds like a lot of pixels, but for high quality prints, you’ll have to divide each dimension by 300 pixels per inch (PPI). This, in turn, will leave you with something that might look solid on an 11×14” print, but any more than that and you’ll lose image quality.


Take Large Photos

Most people tend to minimize the size of their photos to save space on their digital cameras, but if your intention is to create large format prints, you’ll want to do the exact opposite. Large photos will consume more memory, but they are much easier to work with when creating large format prints. It would also a shame to spend hard-earned money on a high-end DSLR camera if you only utilize a small fraction of what it can do.


Contact Brant InStore

Business owners, managers and marketing departments,usually don’t have access to professional printing equipment. You may be able to get away with using your own printing hardware and software, but you probably won’t be able to produce images with the same level of quality that we can offer. You have to thoroughly balance your investments of both time and money to produce profitable results. We suggest that you call on Brant InStore, the professionals with over 50 years experience to handle your in-store programs and overall large format print needs. Allowing you to focus on running your business or your department day to day.