Printing Terminologies That Get the Job Done

Printing is a very important industry that is vital to the distribution of information for many businesses and organizations. While the internet has become a major forum to disseminate information, it has still not completely wiped out the need for old-fashioned signs. Signs are still important for advertising, directions, and informing.

However, as technology has progressed, printing technology has gotten more sophisticated… and more confusing. With so many methods available today, it can be very difficult to know what is what with fancy words and phrases that are difficult to decipher. Hopefully, the mini-glossary below will help you get a better idea of what is what in the printing world.

  1. Screen Printing- This is a process in which a mesh screen is used to transfer ink onto another surface. The ink passes through the screen except where it is blocked by a stencil, creating a design on the other surface.
  1. Digital Sublimation- This process involves printing a design onto transfer paper and then utilizing heat and pressure to transfer the image onto another surface.
  1. Dye Sublimation- This method is similar to digital sublimation in that it transfers the design onto another surface using heat, but this process puts the dye directly onto the printed surface.
  1. Litho Printing- This method utilizes emulsion coated plates, and the principle that oil and water do not mix. The design is etched onto a plate using lasers that break up the emulsion into ink, attracting and repelling zones based on hydrophilic and hydrophobic properties. Then that image is transferred to a roller and finally moved to the substance to be printed on.
  1. Die-Cutting- This is a process used to create many copies of the same shape that can then be finished and decorated before being sold.
  1. Mounting- This is the addition of devices and materials that will help users to display their prints. This can involve attaching it to foam board, PVC, or MDF.
  1. Kitting- This is a term used to refer to the packaging of items into ready-to-ship kits. This is usually helpful for packs of brochures or samples.
  1. Collating- This term refers to the process of putting printed materials in a specified order. This can be done as the items are being printed, or they can be assembled after the fact, depending on the capabilities of the machinery.

Printing terminologies can be confusing, but hopefully this short introduction clarified some of the major processes. If you think you may be in need of any of these services, Brant InStore can do them all. We are a highly sophisticated printing company that can take care of any printing needs you may have.

We can produce materials in a variety of shapes and sizes using a plethora of printing methods, so you will end up with exactly the products you want. We have the capabilities to produce images that are up to an incredible 80” x 56”.

Contact us today for more information or to set up a meeting, so we can answer all your questions. Let us help you get on your way to beautifully printed advertising that will help your business or organization prosper.