We all know that some of the most hard-hitting advertisements of our time have come via the visual means. Whether we’re talking about TV adverts, flyers, billboards, or something else, what we see with our eyes is much more impactful than what we hear or feel.
For that reason, more and more companies are understanding that in order to grab as much marketing potential as possible, the route to go down is certainly commercial printing, and the bigger the better!
You have many decisions to make once you decide upon this route, the first one being who will you go with? There are countless companies out there, and it’s important to identify the right one, not only to give you high quality results, but also to give you value for money.
We know that every business has a budget for marketing and it’s important not to go over that, otherwise you are defeating the object entirely; the whole point of marketing is to bring in extra business, therefore making a profit – if you are spending too much on your marketing strategy, you are spending what you might reap in as a result.
You also need to look at the right format and type of printing, to make sure you are choosing the right option. You have two main choices – RGB vs CMYK. This might sound complicated, but it’s really down to the professionals to get into the nitty gritty of it. All you really need to know is that both are professional printing methods, with RGB being about basic colours, a choice which Photoshop use, and a choice which you can also create every single colour from, whilst CMYK uses what is called subtractive colour, and is only used by professional printing companies.
When you are looking to market your products and services on a large scale basis, you need to think about the best way to reach as many of your potential customers as possible. If you are in the middle of a large city and you want to make a real statement, perhaps a billboard would work well, but if you want something a little more subtle, but still powerful, flyers are a good way to go. Any point of sale work is best done by a professional printer, because if something looks simply thrown together, it’s not giving the best appearance of your company.
That statement actually sums up the whole point of going for professional large scale printing – the whole thing looks professional, and that’s what you’re trying to achieve. If something looks well put together, well thought out, and high quality, the customer is going to think that your entire company works in the same way, and that breeds confidence.
Remember to shop around in the first instance, but it certainly works to have an idea of what you’re trying to achieve in your mind, so your professional printing company can help you achieve what you’re working towards.