Sublimation Printing: How To Steal More Market Share
Are you ready to boost your print ad ROI? Sublimation printing employs new techniques and advances that are widening the profit gap for many advertisers, and bringing it within reach of more restrictive advertising budgets.
In the world of large-format printing, there have always been competitors. Different technologies all promise the hope of high-resolution, crisp images and colorfastness. Unfortunately, many of the best methods have traditionally been prohibitively expensive.
Here’s how this innovative process works plus five of its greatest advantages.
Digital dye sublimation printing, or dye-sub, deposits finely-tuned quantities of dye on to transfer paper. The resultant image is then transferred to the working substrate material using a process driven by heat, pressure and time.
This mechanism features numerous advantages, which is why it has historically been limited to costly commercial prints. The proliferation of large-format dye-sub printers, however, offers everyone from small businesses to national retailers benefits like:
Dye sub can transfer multi-color images to many synthetic substances, like plastics, papers, ceramics, novelty items and even textiles. Factors like the temperature and pressure applied can be varied to produce optimal results on different substrate materials. Companies that want to ensure their marketing materials appear uniform across various indoor and outdoor displays often find that sublimation printing delivers improved consistency.
Unlike many digital printing processes, dye sublimation can go from concept to completed project in only a few short hours. In addition to incorporating a rapid printing process, sublimation printing technology doesn’t require a drying or curing period. You can handle the prints as soon as they exit the printer, and this makes dye sublimation better for high-demand applications, such as ID printing.
If you’ve ever refilled an office inkjet printer, you may know most printers function by combining small drops of magenta, cyan, yellow and black ink to produce a larger image. This process is known as halftoning.
Dye sub still employs small dots of color, but each point can be any hue instead of just one of the primary ink colors. This is called continuous tone, and although halftone images are getting better, sublimation printing may offer improved accuracy.
Dye sub printers contain a minimized number of moving parts. While this may not seem like a big benefit for your company if you work with a printing service, it means fewer maintenance delays and lower chances of breakdowns. If you’re trying to get a mission-critical advertising campaign up and running before a deadline, not having to worry about potential errors could save you financial woe.
The efficiency of sublimation printing can improve service value. For instance, your printer may waive fees like setup charges. They could also offer lower job-size minimums for dye sublimation than you’d get with inkjet or screen printing.
These are just a few of the ways sublimation printing directly aids businesses and organizations. By letting them advertise more flexibly, it also makes it easier to capture sustainable market share. Learn more by getting in touch for a quote, or keep reading our blog and news articles to discover other printing options that best fit your needs.
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