Event marketing is unique from other forms of marketing. The event industry relies on a different set of advertising tactics in order to be successful.

With the growth of digital marketing, the event industry has had to change some of its usual marketing tools. Events can’t be successful without having guests, so it’s vital to learn all the latest techniques and technologies to target your desired audience successfully and actually get them to show up. It can be a tricky business, but if you know all the right techniques and trends, then your event business should have no problem with success.

Digital Design

Digital design has completely taken over the event industry. This includes digital graphics, logos, and visuals of all kinds. It extremely important to have attractive and eye-catching digital designs for your event advertisements if you want to get the attention of your audience. Attractive digital designs shows your potential clients and guests that you are up to date on market trends and know what you are doing.

Digital Marketing

Digital marketing has become a key component for event businesses to find true success. For most businesses, the majority of their audiences are online, on social media, or seeking their services through other forms of online research. Consumers use the internet when looking for things to buy, things to do, and to look up products or services. This means it is vital that your event business is up to date with digital marketing.

Digital marketing can cover a vast array of online marketing strategies. Digital marketing can include website and website design, social media, SEO (search engine optimization), Google Ads, PPC (pay per click) advertising, and all forms of digital technologies that use the internet. All these digital marketing strategies can be used to market your upcoming event.

Event Technologies

One of the most important things to keep up on as an event company is event technology. These are digital apps or programs that are essential to run, organize, and plan your event successfully. Without them, it is more difficult to execute an unforgettable event. Here are the most popular forms of event technology that you should be using today:


The largest event platform that businesses are taking advantage of is Eventbrite. It is everything you will need combined in one app, so event planners and organizers don’t have to hire several assistants to help with each area. Eventbrite allows event businesses to plan, promote, and sell their event as well as publish them across all social media platforms directly from the website’s interface. It also can work as a ticket sales app, and you can use it solely for ticket buying if you desire. However, it is a great app to keep your event organized and get it noticed. 


Event businesses have so much going on at once that sometimes posting on their social media gets put aside. Although planning the event is most important, you also want to ensure you’re still promoting it on all your social media platforms. Hootsuite is a social media platform that allows you to schedule multiple posts up to a week ahead of time, so your posts will be automatically posted on your desired time frame.

Print Advertising

Despite how immersed consumers are in technology today, the fact remains that print advertising works. In fact, considering all the noise online nowadays, it stands to reason that for many consumers, print advertisements are more eye-catching. Printed advertisements, banners, and posters let people know of upcoming events in their area. They also work to streamline the brand at the event itself, with colours, logos, and designs on all event banners communicating the organization or brand hosting the event.

At Brant InStore, we specialize in effective event marketing strategies that work for you. Contact us today to find out more about our large format print capabilities, traditional and digital printing, and more!