One important thing for print advertising that is often forgotten is including a catchy slogan on your signs and prints. If your company doesn’t have a slogan or needs to vamp it up a bit, you’re in luck.
Choosing a catchy slogan will help create a solid brand for your company and help your company name or service imprint in people’s minds. However, before making a large investment of prints, check out our professional tips to creating a memorable slogan:
Keep it Short and Sweet
Keeping your slogan short and sweet makes it much easier for it to really stick to the brain. You know those catchy songs that you hear on the radio and that one verse gets stuck in your head all day? That’s what you’re trying to achieve.
Create one verse that is unforgettable. Keeping your slogan under 9 to 10 words creates optimum potential, unlike a longer slogan that is simply too hard to remember.
Consistency for branding is key for a successful business. You want your slogan to complement your existing brand image, company name, and logo. You want it to make sense, right? Whatever you already have going with your business, it’s important to keep that moving along.
A catchy and easy to remember slogan is one that will make the reader remember which company it was associated with; hence, the purpose of the slogan. A slogan that is catchy and describes the personality of your service or business is optimum.
Focus on What Makes Your Company Different
Take a moment and think about what your unique selling proposition is. Basically, what does your company offer that others don’t, and what do you specialize in?
For example, Mazda’s super short and sweet “Zoom. Zoom.” slogan was perfect, as they are an automobile maker. Do your best to incorporate what makes your business special in your slogan, if possible!
Make it Timeless
Think of your slogan having a “lifespan”, and how long you think it could last before it naturally faded from relevancy. You definitely want a slogan that can have a long life and can impact the world. This is especially true if you are a technology company or car business, as they are always evolving. In other words, choose a type of wording that will stand the test of time.
Make Sure It Can Stand Alone
An important aspect of building your slogan is you want to make sure it can tell your audience what your business is without an explanation or additional information. Don’t get too carried away with overzealous creativeness. Just make sure you are sticking with a tagline that will describe your business in a short and unique way, all by itself.
Need examples of what we are talking about? Call or contact us today for a free quote on advertising print, or read below for some of the most famous advertising slogans of our time.
Most Famous Advertising Slogans
- Don’t leave home without it. – American Express
- You’re in good hands with Allstate. – Allstate
- Reach out and touch someone. – AT&T
- The Ultimate Driving machine. – BMW
- Have it your way. – Burger King
- The Citi never sleeps. – Citibank
- It’s the real thing. – Coca-Cola
- Have a break, have a Kitkat. – Kit Kat
- Look ma, no cavities. – Crest
- Just do it. – Nike
Time to Spread!
Once you’ve determined your slogan, it is time to tell the world. Of course, there are multiple types of advertising that you will use to get your brand and tagline out there, but for all your large format promotional printing, contact us today to learn how we can help you spread your slogan!
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